The Digital Transformation of Our Holiday Shopping Season (EastBanc Technologies) – The term "digital transformation" is used a lot in business, and while the concept has existed for years, it’s discussed more than ever today as a result of the COVID-19 pandemic. Digital transformation describes a company’s adoption of software so it can adapt quickly to business and market changes and stay competitive in a rapidly-evolving landscape. Local brick-and-mortar stores opening e-commerce websites to sell products and services online, restaurants introducing online order capabilities for takeout and local attractions such as zoos and museums adding online reservation tools and virtual visit options to their websites are all examples of digital transformation in action.Most market sectors have been touched by digital transformation, and the financial services industry is no different, with traditional providers, such as retail banks and credit unions, evolving to allow customers to